About us

We’re a marketing agency for conscious companies solving today’s problems for a brighter future.

Young Folks Digital is a marketing agency for conscious companies. Think: brands that are ethical, sustainable, cruelty-free, kind, mindful, responsible, considered, and community-minded. We’re based on the Mornington Peninsula in Victoria, and we work with clients Australia-wide — thanks to the power of the Internet.

 

 

Young Folks was founded by Erin Morris following her successful 10-year marketing and content strategy career working with startups and established brands alike. Erin has seen the incredible power of marketing first-hand. Done well, it can turn an idea into an empire. But with great power comes great responsibility.

At Young Folks, we appreciate that marketing without purpose can be soulless. And marketing to generate profit at any cost contributes to damaging our planet and people. We offer strategic multi-channel marketing for brands doing well by doing good.

By creating a marketing ecosystem where the various channels and platforms work both individually and together, we can catapult your brand awareness and growth to new levels and help your conscious company realise its commercial potential and fulfil its purpose.

Think of it as marketing responsibly.

The world needs more brands that are in business to solve today’s problems for a brighter future. We’re here to tell their stories and accelerate their growth.

Our ethos

At Young Folks, we acknowledge that our environment, our communities, and our collective mental health is suffering. While it would be easy to shirk responsibility and blame our capitalist society’s penchant for rampant consumerism, we know marketing has a hand in all this, too. That’s why we’re not about supporting brands in their pursuit of relentless revenue growth and ever-expanding profit margins without meaning. Rather, we’re using marketing and communications to change the world by supporting the development of purpose-led conscious companies that are using business as a force for good.

Marketing to change the world
We use marketing and communications as a means to accelerate the brand awareness and growth of conscious companies that are creating lasting positive change for our people and planet. This means we’re incredibly selective when partnering with clients.

Protecting our natural environment
We know that using business as a force for good isn’t just limited to what we can do for our clients, but also what we can give back to preserve and protect the natural environment. We’re a certified member of
1 Percent for the Planet which means we donate one percent of our sales (before taxes) to causes that support the protection of our natural environment.

Prioritise employee wellbeing
Physical and psychological safety is crucial for a happy and productive workplace. All of our staff are based in Australia and employed under Australian award wages. They are offered flexible working arrangements and are not expected to work unpaid overtime outside of business hours. We believe in supporting the local economy and do not send work offshore.

Not bound by convention
We borrowed this one from Patagonia because we like to think we do things a little bit differently, too. “
Our success—and much of the fun—lies in developing new ways to do things.”

 

Marketing is a powerful and persuasive communication tool. Done well, it can turn an idea into an empire. But with great power comes great responsibility.

Meet the Folks

Erin Morris — Founder & Strategy Director
Following a successful career working as a marketing and digital technology leader for Australia’s leading independent publisher Hardie Grant Publishing, luxury travel specialist Mr & Mrs Smith Hotels, and global creative communications company WPP Group, Erin has seen first hand the incredible power that marketers and brands wield.

After attending SXSW in 2019, Erin experienced what she calls a ‘marketer’s existential crisis’. She took stock of the integral role marketing plays in driving consumption and growth and decided to transform Young Folks into an agency for change.

Now, Erin and the Young Folks team work with innovators, ground breakers, and game changers who are using business as a force for good.

Ali Johnson — Marketing Coordinator

Ali is a content marketer and copywriter with a byline in Broadsheet and Realestate.com.au. With a penchant for coffee, croissants and hard-hitting headlines, you might think Ali would be better suited to life as an editor in Paris. Alas, you’ll find her on the beautiful Mornington Peninsula crafting copy and implementing marketing plans for purpose-led brands.

Hannah Seymour — Marketing Coordinator

Hannah Seymour is Young Folks Digital’s marketing coordinator and resident gif hunter. She’s a capable copywriter and creative thinker. She likes patting dogs, brunching, singing, dancing and podcasts. She doesn’t like mansplaining, uncomfortable footwear, and runny egg whites.