About us

We’re a marketing agency for conscious companies solving today’s problems for a brighter future.

Young Folks Digital is a marketing agency for conscious companies. Think: brands that are ethical, sustainable, cruelty-free, kind, mindful, responsible, considered, and community-minded. We’re based in Melbourne and Sydney and we work with clients Australia-wide — thanks to the power of the Internet.

 

 

Young Folks was founded by Erin Morris following her successful 10-year marketing and content strategy career working with startups and established brands alike. Erin has seen the incredible power of marketing first-hand. Done well, it can turn an idea into an empire. But with great power comes great responsibility.

At Young Folks, we appreciate that marketing without purpose can be soulless. And marketing to generate profit at any cost contributes to damaging our planet and people. We offer strategic multi-channel marketing for brands doing well by doing good.

By creating a marketing ecosystem where the various channels and platforms work both individually and together, we can catapult your brand awareness and growth to new levels and help your conscious company realise its commercial potential and fulfil its purpose.

Think of it as marketing responsibly.

The world needs more brands that are in business to solve today’s problems for a brighter future. We’re here to tell their stories and accelerate their growth.

Our ethos

At Young Folks, we acknowledge that our environment, our communities, and our collective mental health is suffering. While it would be easy to shirk responsibility and blame our capitalist society’s penchant for rampant consumerism, we know marketing has a hand in all this, too. That’s why we’re not about supporting brands in their pursuit of relentless revenue growth and ever-expanding profit margins without meaning. Rather, we’re using marketing and communications to change the world by supporting the development of purpose-led conscious companies that are using business as a force for good.

Marketing to change the world
We use marketing and communications as a means to accelerate the brand awareness and growth of conscious companies that are creating lasting positive change for our people and planet. This means we’re incredibly selective when partnering with clients.

Protecting our natural environment
We know that using business as a force for good isn’t just limited to what we can do for our clients, but also what we can give back to preserve and protect the natural environment. We’re a certified member of
1 Percent for the Planet which means we donate one percent of our sales (before taxes) to causes that support the protection of our natural environment. On top of this, we also contribute to Pay the Rent, an initiative that sees us pledge another 1% of our sales – to assist grassroots causes and campaigns with a focus on protecting First Nations rights.

Prioritise employee wellbeing
Physical and psychological safety is crucial for a happy and productive workplace. All of our staff are based in Australia and employed under Australian award wages. They are offered flexible working arrangements and are not expected to work unpaid overtime outside of business hours. We believe in supporting the local economy and do not send work offshore. 

We are an equal opportunity employer
No matter what walk of life our employees are from – we are honoured to have them here at Young Folks. We are a proud member of ACON’s The Welcome Here Project – we celebrate and welcome the inclusion of lesbian, gay, bisexual, transgender, intersex, queer, asexual and other sexual identities (LGBTIQA+).

We acknowledge and pay respect to the past, present and future Traditional Custodians and Elders of the nations in which we live and work in – and the continuation of cultural, spiritual and educational practices of Aboriginal and Torres Strait Islander peoples. Young Folks operates on Woiworung, Wathaurong, Boonwurrung and Eora lands – with business conducted across multiple other lands throughout the nation. Sovereignty has never been ceded. It always was and always will be, Aboriginal land.

Not bound by convention
We borrowed this one from Patagonia because we like to think we do things a little bit differently, too. “
Our success—and much of the fun—lies in developing new ways to do things.”

Marketing is a powerful and persuasive communication tool. Done well, it can turn an idea into an empire. But with great power comes great responsibility.

Meet the Folks

Erin Morris — Founder & Strategy Director
Following a successful career working as a marketing and digital technology leader for Australia’s leading independent publisher Hardie Grant Publishing, luxury travel specialist Mr & Mrs Smith Hotels, and global creative communications company WPP Group, Erin has seen first hand the incredible power that marketers and brands wield.

After attending SXSW in 2019, Erin experienced what she calls a ‘marketer’s existential crisis’. She took stock of the integral role marketing plays in driving consumption and growth and decided to transform Young Folks into an agency for change.

Now, Erin and the Young Folks team work with innovators, ground breakers, and game changers who are using business as a force for good.

Jared Kennedy — Account Director

Larissa Gardner — Content Marketing Strategist

Taylah Fuchshofer — Marketing Coordinator

Ashleigh Falconer — Content Coordinator