Thoughtful marketing is crucial during catastrophic events What was actually submitted to Mumbrella. As marketers, we work on campaigns months in advance and implement in the blink of an eye. We’re fast-paced, hungry for results, and constantly strategising the next...
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How search engine results are crucial for reputation All publicity is good publicity, right? That is, until it isn’t. And thanks to search engine algorithms, that bad publicity you’d rather forget about can hang around in search results when people Google your...
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How to evaluate a digital marketing strategy Strategy is one of those terms that everyone seems to be throwing around these days. As for digital strategy? If we have one, we’re often worried we’re not getting the results desired. And if we don’t have one it’s another...
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