Carmen Hui Art & Illustrations
Carmen Hui is an artist and illustrator based in Sydney’s inner west. Carmen’s beautiful pencil illustrations are available as art prints and also on homewares items such as cushions, tea towels and tote bags.
Whilst Carmen had an online store in place and had received some impressive press coverage (including an interiors feature on realestate.com.au) sales were not consistent and she still had a strong reliance on markets to drive consistent revenue.
So, how did we identify the opportunity ahead, and how’d it all pan out?
Facebook Ads presented a huge opportunity to increase brand awareness and drive more online sales, which in turn would reduce the dependency on markets for revenue and give Carmen more time to do what she loves — creating.
As a savvy creative, Carmen opted for our Facebook Ads set-up and training package which would provide her with a robust advertising strategy designed to increase awareness, sales, and growth for Carmen’s brilliant creative business.
As part of this package, our team developed Carmen’s Facebook Ads strategy, researched audiences and set-up campaigns targeting Carmen’s ideal client. After a week of research and strategy development and three weeks of optimisation, the results were in.
And then it’s on to measurement
We set out with the goal of delivering a minimum of x5 return on ad spend (ROAS) — that’s five dollars back for every dollar spent. Not bad, eh? Over the course of three weeks of testing and optimisation, we reached more than 60,000 of Carmen’s ideal customers and more than tripled our conversions goal delivering an average ROAS of x16 for the life of the campaign and a month-on-month increase of 160.54% in revenue. All off an advertising spend of just $254.79.
The best bit? As part of our Facebook Ads set-up and coaching package, Carmen received two one-hour training sessions with our Facebook Ads specialists which has equipped her with the skills and confidence to continue managing Facebook Ads herself moving forward.
“I had the pleasure of working with Erin and Ali on implementing Facebook advertising for my business. They have gone above and beyond in making sure I have all the audiences and ads set up properly and also gave me in-depth tutorials so I am confident to take over on my own. They have helped propelled my business enormously and I can not thank them enough for their expertise. I would highly recommend any small businesses to give this a go” – Carmen Hui.