October full-day workshop: digital advertising
Saturday 26 October from 10am – 4pm | Mornington
Join us for a full-day digital advertising workshop and learn how to set-up, manage and optimise your own digital advertising campaigns. We’ll cover Facebook Ads and Instagram Ads and take you from freak-out to funnel master in the morning, then dive into Google Ads after lunch. Our workshops offer a casual setting with small group sizes so you’ll get plenty of time with our facilitator Erin (she even does digital background checks on all of your businesses). With practical tips and tricks, as well as big picture thinking, and some delicious food to snack on, we think this might just be the nicest way to learn new skills and empower yourself to grow your business.
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Our very first full-day workshop is hap-hap-happening in October — just in time to get your sh*t together for the silly season (which happens to be one of the most important times of year when it comes to marketing).
In this full-day workshop, we'll be diving deep into paid digital advertising. Specifically, Facebook and Instagram ads, and Google Ads.
Date: Saturday 26 October, 2019
Location: Young Folks HQ at The Nook Gallery and Studios in Mornington
Time: 10am — 4pm (lunch and afternoon tea provided)
Bring: your laptops
And the day will look a little something like this:
- 10am — arrive, introductions
- 10:30am — How Facebook Ads work
- 11:30am — How to set-up a Facebook campaign including:
- Choosing the right campaign objectives
- Finding the right audience
- Creating ads that convert
- Facebook and Instagram ad hacks to help you win
- 12:30pm — Measuring and optimising campaigns
- 1pm — lunch time (yum!)
- 1:30pm — How Google Ads work
- 2:30pm — How to set up a Google Ads campaign including:
- Finding the write keywords
- Getting your account structure right
- Writing ad copy that converts
- Google Ads hacks
- 3:30pm — Measuring and optimising campaigns
- 4pm — Questions and home time!
Saturday 26 October
10am — 4pm
18 Progress Street, Mornington, 3931