Digital marketing

A digital marketing strategy ensures your marketing efforts are targeting the right people at the right times, across the various digital channels and in the best ways possible. It’s all about getting the right message in front of the right audience at the exact right time.

Build your digital marketing

As the saying goes: a goal without a plan is a wish. And when it comes to marketing, without a strategy, you run the risk of investing your budget on ineffective digital marketing activity. Before you launch any marketing campaigns, it’s important that you have a well-considered digital strategy and clear objectives.

This means making sure you target the right audience on the relevant channels (where they hang out on the Internet), and provide them with thoughtful and high-quality content. And, a strategy ensures you’re clear on the business objectives and financial targets you want to meet, right from the get-go.

Ready to level-up your digital marketing? Get in touch with the #CleverFolkers.

Our approach

01. Initial meeting and discussion

We meet with you to discuss your business objectives, your budget, and target audience. This allows us to get a clear idea of what you’re seeking to gain from engaging in digital marketing, and how we can best formulate an effective strategy to achieve your goals.

02. Audience research

Here, we research your target audience. This means figuring out where they spend the most time online, and subsequently where we should be implementing your marketing campaigns. Then, we determine their pain points and needs to create relevant marketing messages.

03. Strategy development

We’ll create a cohesive and clear strategy for your marketing campaigns, planning where your marketing will be implemented, what your marketing will be, and who you will be targeting—all based on the objectives and financial targets previously agreed upon.

04. Marketing plan

We’ll put together a schedule for your digital marketing strategy so that you can go forth and implement the marketing campaigns in a timely and effective manner.


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2020 was one wild ride. So as we embrace the magic of new beginnings that 2021 promises, we’re not pretending to know what’s to come. But we are setting some intentions for how we’re approaching business in the new year.