Digital marketing
A digital marketing strategy ensures your marketing efforts are targeting the right people at the right times, across the various digital channels and in the best ways possible. It’s all about getting the right message in front of the right audience at the exact right time.
Build your digital marketing
As the saying goes: a goal without a plan is a wish. And when it comes to marketing, without a strategy, you run the risk of investing your budget on ineffective digital marketing activity. Before you launch any marketing campaigns, it’s important that you have a well-considered digital strategy and clear objectives.
This means making sure you target the right audience on the relevant channels (where they hang out on the Internet), and provide them with thoughtful and high-quality content. And, a strategy ensures you’re clear on the business objectives and financial targets you want to meet, right from the get-go.
Ready to level-up your digital marketing? Get in touch with the #CleverFolkers.
Our approach
01. Initial meeting and discussion
02. Audience research
03. Strategy development
04. Marketing plan
We’ll put together a schedule for your digital marketing strategy so that you can go forth and implement the marketing campaigns in a timely and effective manner.
Blog
SEO and bad publicity: How search engine results are crucial for reputation
All publicity is good publicity, right? That is, until it isn’t. And thanks to search engine algorithms, that bad publicity you’d rather forget about can hang around in search results when people Google your brand for years to come. We all know that showing up in the...
How to evaluate a digital marketing strategy
Strategy is one of those terms that everyone seems to be throwing around these days. As for digital strategy? If we have one, we’re often worried we’re not getting the results desired. And if we don’t have one it’s another stress-inducing pressure on the never-ending...
How digital media created the Marie Kondo phenomenon
At Young Folks, we spend a lot of time thinking and talking about digital media — from our favourite Netflix shows, to how influential digital media can be in changing how we think and behave. One day, we were discussing an opinion-piece on Marie Kondo, and it got us...
