Facebook and Instagram ads

A meaningful presence on social media is critical to build brand awareness, spark engagement, and drive conversions for your business. But organic social media can take time to deliver results. With Facebook and Instagram advertising, we can accelerate the growth of your brand and complement the existing organic social media strategy.


It’s time to scale

Facebook and Instagram advertising is all about complimenting your organic social media presence and scaling. With 2.41 billion monthly active users world-wide, Facebook is the biggest social network. Add to that the 1 billion active users on Instagram, and we’ve got a pretty sizeable opportunity.

 

Our skilled Facebook and Instagram advertising specialists will combine your objectives, marketing messages, and target audience to supercharge your growth with advertising across both platforms. Think: newsfeeds, Stories, Marketplace, even Messenger.

Ready to scale your growth with paid advertising? Get in touch with the #CleverFolkers.

Our approach

01. Discussion

Our team meets with you to discuss your business requirements in detail. We take time to understand your unique offering and the opportunity to build brand awareness, traffic and loyalty prior to developing and implementing the Facebook and Instagram advertising strategy.

02. Audience research

We conduct comprehensive audience research and competitor analysis to understand the digital advertising landscape across Facebook and Instagram. Considering the size of the opportunity and nature of the competition allows us to tailor your strategy according to what’s already working, and make adjustments to give you the advantage.

03. Strategy

Facebook and Instagram advertising is all about targeting the right audience and the right stage of their journey to purchase. We’ll tailor a digital advertising strategy that brings together your commercial objectives and the customer journey to purchase — right message, right time, every time.

03. Management

No strategy is complete without reporting. We’ll measure the effectiveness of Facebook and Instagram advertising campaigns holistically by reviewing ROAS and ROI, and individually across each placement, ad creative and audience. Armed with data, we’ll make necessary adjustments to the strategy and implementation to continually improve performance.

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2020 was one wild ride. So as we embrace the magic of new beginnings that 2021 promises, we’re not pretending to know what’s to come. But we are setting some intentions for how we’re approaching business in the new year.