SEO

SEO – aka: Search Engine Optimisation – allows people to discover your brand in organic search results. And with over 5.6 billion Google searches each day, it makes sense to optimise your website and build a traffic strategy for growth. We help visionary brands rank in the first page of search results, connecting conscious consumers with responsible businesses.

More traffic, bigger difference

According to research, more than 90 percent of online experiences start with search engines. And with over 5.6 billion Google Searches each day, and the majority of clicks going to the first page of results, it’s crucial that your brand is discoverable.

Most people don’t venture past the first page of Google search results. Which means if your brand doesn’t rank for relevant keywords and search terms, potential customers are unlikely to find you. And if they can’t find you, they can’t buy from you or support your mission.

Ready to increase your traffic with SEO? Get in touch with the #CleverFolkers.

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Our approach

01. Discussion

Our team meets with you to discuss your business requirements in detail. We take time to understand your unique offering and the opportunity to increase website traffic prior to developing and implementing the strategy.

02. Keyword research
and competitor analysis

We conduct comprehensive keyword research and competitor analysis to understand the search landscape for your brand. Understanding the size of the opportunity and nature of the competition allows us to tailor your strategy according to what’s already working, and make adjustments to give you the advantage.

03. Strategy development

We develop an SEO strategy that’s tailored specifically to your brand and designed to deliver sustainable growth of high quality traffic. In other words, we’re bringing you more of your target audience so you can convert more sales.

04. Implementation
and reporting

Whether we implement the SEO strategy or hand over (with a detailed briefing) for your team to roll out, at the implementation phase it’s all about technical improvements, content writing and optimisation, backlink development, and social media engagement. And, of course, reporting to demonstrate the difference all this search engine optimisation work has made.

Blog

Step-by-step guide: How to write SEO-friendly blog posts

by Hannah Seymour | May 26, 2020

How to write an SEO-friendly blog post that your audience will actually enjoy reading If you run an online business or you have a website that you use to run a business, you’ve probably heard that you should be writing blogs for SEO. And while this is true, this...

How to run effective Facebook Ads

by Erin Morris | Apr 4, 2020

Have you ever run a Facebook Ads campaign only to see your budget evaporate with little to no return? The secret to Facebook Ads success lays in deeply understanding the customer journey. Wrap your head around that and you’ll see your Facebook Ads performance sky rocket.

Managing marketing and communications during Coronavirus

by Erin Morris | Mar 17, 2020

Managing marketing and communications during CoronavirusThe start of the new decade has been a wild ride so far and if there is one way to describe 2020 it’s “business unusual”.We’re in the midst of an unprecedented health crisis right now with Coronavirus impacting...

Our expertise

Marketing strategy / Content marketing / Digital marketing
Copywriting / SEO / Google Ads / Facebook and Instagram ads
Workshops / Corporate training

SEO