SEO

SEO – aka: Search Engine Optimisation – allows people to discover your brand in organic search results. And with over 5.6 billion Google searches each day, it makes sense to optimise your website and build a traffic strategy for growth. We help visionary brands rank in the first page of search results, connecting conscious consumers with responsible businesses.

More traffic, bigger difference

According to research, more than 90 percent of online experiences start with search engines. And with over 5.6 billion Google Searches each day, and the majority of clicks going to the first page of results, it’s crucial that your brand is discoverable.

Most people don’t venture past the first page of Google search results. Which means if your brand doesn’t rank for relevant keywords and search terms, potential customers are unlikely to find you. And if they can’t find you, they can’t buy from you or support your mission.

Ready to increase your traffic with SEO? Get in touch with the #CleverFolkers.

Our approach

01. Discussion

Our team meets with you to discuss your business requirements in detail. We take time to understand your unique offering and the opportunity to increase website traffic prior to developing and implementing the strategy.

02. Keyword research
and competitor analysis

We conduct comprehensive keyword research and competitor analysis to understand the search landscape for your brand. Understanding the size of the opportunity and nature of the competition allows us to tailor your strategy according to what’s already working, and make adjustments to give you the advantage.

03. Strategy development

We develop an SEO strategy that’s tailored specifically to your brand and designed to deliver sustainable growth of high quality traffic. In other words, we’re bringing you more of your target audience so you can convert more sales.

04. Implementation
and reporting

Whether we implement the SEO strategy or hand over (with a detailed briefing) for your team to roll out, at the implementation phase it’s all about technical improvements, content writing and optimisation, backlink development, and social media engagement. And, of course, reporting to demonstrate the difference all this search engine optimisation work has made.

Blog

How to evaluate a digital marketing strategy

How to evaluate a digital marketing strategy

Strategy is one of those terms that everyone seems to be throwing around these days. As for digital strategy? If we have one, we’re often worried we’re not getting the results desired. And if we don’t have one it’s another stress-inducing pressure on the never-ending...

How digital media created the Marie Kondo phenomenon

How digital media created the Marie Kondo phenomenon

At Young Folks, we spend a lot of time thinking and talking about digital media — from our favourite Netflix shows, to how influential digital media can be in changing how we think and behave. One day, we were discussing an opinion-piece on Marie Kondo, and it got us...